DECA

With a 60-year history, DECA has an illustrious past that has touched the lives of more than ten million students, educators, school administrators and business professionals. Their strong connection with our organization has resonated into a brand that people identify as a remarkable experience in the preparation of emerging leaders and entrepreneurs.

All dynamic organizations and corporations periodically examine their message statements to refresh, clarify and strengthen their brand. DECA embarked on a two-year process that involved researching the use of message statements in modern communication strategies; conducting focus group sessions with the DECA Inc. Board of Directors, state/provincial and chapter advisors, student members and our business partners; and sampling opinions of education policy makers and the general public.

The result is a contemporary and enhanced brand with updated message statements that collectively define our organization while retaining our historic connections and name recognition. DECA’s key messages are communicated through our guiding principles, which are connected to our updated logo. The first set describes our signature methodology and connects to the inner points of the diamond. The second set explains the result of participation in our organization and connects to the outer points showcasing the polished leaders DECA prepares.

The synergy of a cohesive message shared among all members in our organization allows us to more effectively propel DECA’s mission statement, guiding principles, attributes, values and brand essence. Our unified brand will result in improved recognition, convey our unique elements, develop allegiance and increase support for DECA.

We are stronger when we speak as one, so join us in communicating our message.